Livetronica,
an accurate, trance-like blend of electronic dance makes its
debut into the techno world as the new sound, with pioneer Dj
FM. Jon Gerler, BAD DOG record co-producer and founder of the
touring techno group the FM Initiative, introduced this new
genre at the tail end of '98, with his album Breakup.
"Breakup
will always mean the most to me, no matter how many albums
I make because I truly invested everything I had into it."
Producing the first album wasn't an easy task for Gerler,
who writes the lyrics and arranges the material. "Know the
term starving artist? I was three months behind on rent. Popcorn
for dinner. Bad stuff."
As
the innovator of livetronica, Gerler hopes to introduce something
new to the techno realm and bring sanity to the industry.
"The radio these days is so bland, so same-same. I want to
create a whole new sound. Genrefication is sort of negative
but people need an identifying term." Over genrefication can
become ludicrous and end up losing meaning. Gerler puts it
into perspective. "My problem is that within certain genres,
there are so many smaller variations; like in jungle, drum
& bass, hardstep, techstep, darkstep and my favorite, ragga
jungle. But some of them are so closely related it's almost
pointless to try to differentiate and people, especially DJ's,
will get very defensive when you say that. No offense to them,
certainly."
Listening
to Breakup, it's apparent Gerler knows his stuff. With a background
in piano, trumpet, electric and bass guitar and later cutting
demos on a four-track, when he was younger, his invention
the FM Initiative were a menagerie waiting to be released.
The
song Baranquilla was discovered soon after its exposure by
MTV's the Real World and featured on their Hawaii edition.
Gerler decided to send in his demo to Braden Merrick, the
Vice President of www.redbutton.com, an MP3 website based
in San Francisco. "I figured I get my stuff to this guy and
I can't go wrong. I'm pretty sure that's how (MTV) found me
because the Real World headquarters, Bunim-Murray Productions,
is based in Van Nuys."
Modestly,
he doesn't attribute it to his immense talent. "Crazy twist
of fate. It really is all about luck and who you know." Having
received MTV's attention, Gerler doesn't find it difficult
to remain humble. "I think it would be for most people but
I think I could handle it. I've got my priorities in order
and I know what it's like to be broke and make it."
Baranquilla,
which was translated from English to Spanish, brings an ardent
seriousness to Breakup. "Baranquilla is the name of a city
off the coast of Colombia, South America. In high school I
dated an exchange student from there." The song describes
the trip Gerler took to visit her during his freshman year
in college. "Best time of my life and also one of the hardest
times because I loved her so much."
With
the release of their new album early next year, the FM Initiative
hope to tour their local area of North Carolina and surrounding
regions, until promoters are interested in bringing them to
other places, like Seattle. "If I can find promoters who are
interested in bringing us, I'll go anywhere." NOTE
from Mr. FM: First, I'd like to thank Michelle Scaman for
her fantastic job with this article! Second, just for clarification,
BAD DOG Productions is entirely the brainchild of my producer
Tom Mohbat, and was in existence long before The FM Initiative
was even a gleam in my eye.
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